The Psychology Behind Mobile Pocketbook AdoptionIncentives and incentives such as discount rates, cashback and loyalty factors can be powerful incentives for mobile purse fostering. Nevertheless, the exact aspects that drive mobile wallet fostering are still a mystery.Using the stimulus-organism-response (S-O-R) theory as a theoretical basis, this

The Psychology Behind Mobile Budget AdoptionRewards and rewards such as discounts, cashback and loyalty factors can be effective incentives for mobile purse adoption. However, the specific aspects that drive mobile budget adoption are still a mystery.Making use of the stimulus-organism-response (S-O-R) theory as a theoretical basis, this research a